by Pat Marcello | Jan 25, 2011 | Writing
When you read an article, what pulls you into it? It can be the title first, and probably that’s what catches your eye first and foremost. It’s no different from a headline. Have you ever read or bought anything that didn’t have a compelling title or...
by Pat Marcello | Jan 24, 2011 | Writing
One activity that I enjoy is creating angles for articles I want to write. You might think that’s weird, but it’s rather like a mental exercise, and in doing it, I find mind-mapping very useful. So, I start with a topic and then, just keep drilling down...
